In 2011, the Group set up a world class green field brewery to manufacture international quality beer packaged in bottles and cans. The Brewery has the capacity to produce 1 million Hecto Litres of beer annually (1 million cases per month). The Group has successfully launched its own brand with an international look and packaging under the brand name Wave Premium Beer, available in 2 distinct flavours. In addition to its own brand, the Group bottles Kingfisher, one of India's most sought after brands.
Today, the brewing industry has a global presence, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries.
Brewing is the process of making beer and the procedure of brewing is to convert the starch source into the sugary liquid called wort and to convert the wort into the alcoholic beverage known as beer in a fermentation process affected by yeast. Ethanol is the primary constituent of beverages and alcoholic beverages vary considerably in their ethanol content.
A growth in alcohol industry is seen due to rising income level and changing drinking habits of Indians. Summer is the peak season for beer. South is the biggest beer market in India with a share of about 60%, North contributes 30% and the rest of the country contributes the remaining. India's annual per capita consumption of beer is roughly about one litre while, in US, it is 80 litres, 74 litres in Europe and about 22 litres in China.